How Apple & Pepsi fumbled 2004 Super Bowl ad play

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From: "Network World After Dark" <nww_newsletters@newsletters.networkworld.com>
Date: Jan 22, 2014 9:01 PM
Subject: How Apple & Pepsi fumbled 2004 Super Bowl ad play
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	15 geekiest snow and ice sculptures | $15B market for "live" SDN by 2018
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	How Apple & Pepsi fumbled 2004 Super Bowl ad play   Ten years ago, at the height of the music download legal wars, Apple and Pepsi marketers figured this was a can't-miss Super Bowl commercial: Take 16 teenagers whose parents had been strong-armed by the recording industry into paying thousands of dollars in legal settlements and have them announce to the world that Apple and Pepsi would be giving away 100 million iTunes songs for free. Read More   WEBCAST: Dell Inc. Make the Challenges of Remote Office IT a Thing of the Past Join us to see why PC Pro named Dell PowerEdge VRTX the "2013 Server of the Year." PowerEdge VRTX may be just what you need in your remote and branch offices to redefine your IT operations. Take advantage of the onboard shared storage, then scale over time as needed. Learn more In this Issue 15 geekiest snow and ice sculptures $15B market for "live" SDN by 2018 Bill Gates cranks out viral video Why VMware spent $1.5B on AirWatch 8 Ways to Use Google Glass on the Job Boycotting RSA Conference is a misplaced endeavor TrustyCon vs. RSA and NSA: New conference pushes trustworthy agenda Amazon posted 16,100 IT job ads last year, tops in U.S. Better than TV! White spaces bring wireless bonanza to West Virginia Cloud services for mobile developers: Google vs. Amazon vs. Azure vs. Parse Firewall start-up Aorato sniffs out Active Directory anomalies Top 25 most commonly used and worst passwords of 2013 WHITE PAPER: Limelight Networks Pitfalls To Avoid In Combining Acceleration Technologies This May 2013 Forrester Research, Inc. report looks at the impact of website performance on customer satisfaction and revenue, and why meeting high expectations is more complex than ever. Learn More 15 geekiest snow and ice sculptures When the going gets cold, the Linux, Mac, Star Wars and other geeks get creative Read More   $15B market for "live" SDN by 2018 Sales of software-defined networking products for live service provider deployments will reach $15.6 billion by 2018, while those that have live deployment potential will reach $29.5 billion, according to ACG Research. Read More   Bill Gates cranks out viral video Bill Gates apparently has bigger fish to fry than stepping in for outgoing Microsoft CEO Steve Ballmer. He appeared with late night talk show host Jimmy Fallon to try to make a video go viral to promote the 2014 Gates Annual Letter and Bill & Melinda Gates Foundation, which is fighting disease and poverty around the world. Read More   Why VMware spent $1.5B on AirWatch VMware's purchase of AirWatch shows just how important the mobile device management market is for not only end users, but big technology companies too. The move - which at $1.5 billion is the largest acquisition in company history – also sets VMware on a path to further diversity from its core virtualization and cloud computing markets and almost instantly become a major player in the mobile market. Read More   8 Ways to Use Google Glass on the Job Google Glass isn't without its limitations -- not to mention privacy concerns -- but Google Glass 'Explorers' are finding many ways to use the device to work smarter and faster. The key to more widespread adoption, though, will be seamless integration into existing technology workflows. Read More   Boycotting RSA Conference is a misplaced endeavor I have watched on silently from the sidelines as the "boycott RSA Conference" story has played out. Now that we are a month or so away from the conference "where the world talks security" I just can't hold it in any longer. I really think the few outliers who have announced they are boycotting and not speaking or attending this year's RSA Conference have gotten more than their 15 minutes worth. ... Read More   TrustyCon vs. RSA and NSA: New conference pushes trustworthy agenda Who do you trust? That's a question asked increasingly by a security industry with a growing sense that the National Security Agency (NSA) has sought to weaken encryption or get backdoors into computers, based on documents leaked by Edward Snowden to the media. Now, trust is also the theme of a new conference called TrustyCon that will vie for attention on Feb. 27 in San Francisco while the big RSA Conference for security pros is also taking place in that city. Read More   Amazon posted 16,100 IT job ads last year, tops in U.S. The employer with the most IT job postings last year was Amazon.com, with 16,146 ads, exceeding most other IT firms by a wide margin, according to a new report. Read More   Better than TV! White spaces bring wireless bonanza to West Virginia A white spaces network at West Virginia University is the first step in piggybacking Wi-Fi clients onto a bonanza of new spectrum that's ideal for mobile users. Read More   Cloud services for mobile developers: Google vs. Amazon vs. Azure vs. Parse Cloud-based back ends for mobile applications combine key services with varying degrees of complexity Read More   Firewall start-up Aorato sniffs out Active Directory anomalies Start-up Aorato comes out of stealth mode today with what it calls a firewall designed to protect Microsoft Active Directory shops. Read More   Top 25 most commonly used and worst passwords of 2013 All the website breaches and endless warnings about the use of weak passwords finally soaked in and resulted in a change to the most commonly-used and worst password on the Internet, which was "password". But before you get too excited about netizens embracing better cybersecurity habits, know that "123456" is #1 and "password" fell to #2 on the list of top 25 worst passwords of 2013. Read More
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